Which of the following value drivers is less likely to contribute to customer retention?
A) customization
B) product line breadth
C) network externalities
D) geographical scope

Question

Quizplus · Accepted Answer

Geographical scope is less likely to contribute to customer retention compared to customization, product line breadth, and network externalities. While geographical scope can expand market reach, it does not inherently increase the likelihood of retaining customers in the same way that tailoring products to customer needs (customization), offering a wide range of products (product line breadth), or benefiting from increased value with more users (network externalities) can.

Which of the Following Value Drivers Is Less Likely to Contribute