If a firm is neither a cost leader nor a differentiator, it is called:
A) competitively disadvantaged
B) poorly positioned
C) stuck in the middle
D) lost in competitive space

Question

Quizplus · Accepted Answer

A firm that is neither a cost leader nor a differentiator is often said to be "stuck in the middle." This term suggests that the firm lacks a clear strategic direction, which can hinder its competitive advantage and overall performance.

If a Firm Is Neither a Cost Leader nor a Differentiator