Firms using a(n) ________ are more likely to locate responsibility for one product line in one country and responsibility for a second product line in another.

Question

Quizplus · Accepted Answer

A transnational strategy is one in which a firm locates different value-chain activities in different countries to take advantage of the unique strengths of each location. This can lead to a situation where one product line is located in one country and a second product line is located in another country.

Firms Using A(n) ________ Are More Likely to Locate Responsibility