According to the textbook, personal selling can be quite expensive but it is an effective form of promotion for small business.

Name: According to the textbook, personal selling can be quite expensive but it is an effective form of promotion for small business.
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Personal selling involves direct interaction with customers, which can be costly due to the need for trained sales personnel, but it is effective for small businesses as it allows for personalized communication and relationship building.

According to the Textbook, Personal Selling Can Be Quite Expensive