According to the textbook, as a guiding principle, small-business owners should start out with low prices to attract customers.

Name: According to the textbook, as a guiding principle, small-business owners should start out with low prices to attract customers.
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The textbook suggests that small-business owners should consider various pricing strategies based on their market, costs, and value proposition, rather than automatically starting with low prices.

According to the Textbook, as a Guiding Principle, Small-Business Owners