In most research studies of supply chain executives across a variety of industries, the major reason given for discontinuing or stopping doing business with another company, was:
A) Customer service is poor.
B) High costs.
C) Lack of a sustainability program in the company.
D) Non-compatible information systems.
E) Poor product quality.

Question

Quizplus · Accepted Answer

Customer service is the most important factor in determining whether or not a customer will continue to do business with a company.

In Most Research Studies of Supply Chain Executives Across a Variety