While customers and products can be prioritized in many ways in a "Customer-Product Action Matrix," the most common approach is to use __________ as the primary measure.
A) Projected future growth rate in a customer's purchases.
B) Inventory turnover.
C) Profitability of customers and/or the products purchased by customers.
D) Sales revenues or sales growth rates.
E) Stage of the product in the product life cycle.

Question

Quizplus · Accepted Answer

Profitability is often used as the primary measure in a "Customer-Product Action Matrix" because it directly impacts the bottom line and helps prioritize actions that will maximize financial returns.

While Customers and Products Can Be Prioritized in Many Ways