Peter Deutsch is a sales manager for an industrial products firm. He is responsible for 20 salespeople - most of whom have been with the company ten years or more. A particular concern for Mr. Deutsch is how to help his salespeople to self-actualize. In terms of Maslow's Need Theory, which of the following approaches would be most appropriate to bring about sales force self actualization?
A) provide a balances package of fringe benefits for the salespeople
B) call regular sales meetings, make frequent telephone calls to individual salespeople, visit salespeople in the field, and distribute a newsletter
C) provide promotional opportunities and public recognition for superior achievements
D) provide creative work experience, freedom, advanced education courses, and self-development workshops as well as greater job control for the salespeople

Question

Quizplus · Accepted Answer

Providing creative work experiences, freedom, advanced education, and self-development opportunities aligns with Maslow's concept of self-actualization, which focuses on realizing personal potential and self-fulfillment.

Peter Deutsch Is a Sales Manager for an Industrial Products