If a sales manager is trying to stimulate sales growth by using a market penetration strategy, which of the following best describes this approach?
A) increase sales of current products in current markets
B) sell current products in new markets
C) sell new products in current markets
D) sell new products in new markets

Question

Quizplus · Accepted Answer

Market penetration strategy focuses on increasing sales of existing products in existing markets to gain a higher market share.

If a Sales Manager Is Trying to Stimulate Sales Growth