Relative to the four types of growth strategies, ____________ focuses on increasing sales of current products in current markets by more intensive marketing efforts.
A) market development
B) product development
C) diversification
D) market penetration

Question

Quizplus · Accepted Answer

Market penetration is a growth strategy that aims to increase sales of existing products in existing markets through more aggressive marketing efforts.

Relative to the Four Types of Growth Strategies, ____________ Focuses