Relative to the four types of growth strategies, ____________ focuses on the creation of new or improved products for current markets by adding new sizes, models with new features, alternative quality versions, or creative new alternatives to satisfy the same basic needs
A) market development
B) product development
C) diversification
D) market penetration

Question

Quizplus · Accepted Answer

Product development focuses on creating new or improved products for existing markets, which involves adding new features, sizes, or models to satisfy the same basic needs.

Relative to the Four Types of Growth Strategies, ____________ Focuses