___________ refers to events that are conceivable, but less likely than those based directly on the forecast.
A) market potential
B) contingency
C) sales and operational planning process
D) sales potential

Question

Quizplus · Accepted Answer

Contingency refers to events that are conceivable but less likely than those based directly on the forecast, often requiring backup plans.

___________ Refers to Events That Are Conceivable, but Less Likely