The simplest judgment method, which assumes, naively, that the next period's sales will be the same as they were in the previous period is called a naïve forecast.

Name: The simplest judgment method, which assumes, naively, that the next period's sales will be the same as they were in the previous period is called a naïve forecast.
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A naïve forecast is a basic forecasting method that assumes future values will be the same as the most recent actual values, making it simple and straightforward.

The Simplest Judgment Method, Which Assumes, Naively, That the Next