__________ represents the bonding, or affective attachment, between a customer and a sales firm.
A) customer lifetime value
B) opportunism
C) customer share
D) customer commitment

Name: __________ represents the bonding, or affective attachment, between a customer and a sales firm. A) customer lifetime value B) opportunism C) customer share D) customer commitment
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Question

Quizplus · Accepted Answer

Customer commitment refers to the emotional or affective attachment a customer has with a sales firm, indicating a strong bond or loyalty.

__________ Represents the Bonding, or Affective Attachment, Between a Customer