When sales managers and salespeople internalize the _________ that govern selling and marketing conduct within the firm, they are more likely to behave ethically.
A) policies and rules
B) bottom-line sales emphasis
C) trust and responsibility
D) peer behavior

Question

Quizplus · Accepted Answer

When sales managers and salespeople internalize the policies and rules that govern selling and marketing conduct within the firm, they are more likely to behave ethically because these guidelines are designed to ensure ethical behavior.

When Sales Managers and Salespeople Internalize the _________ That Govern