Digitec Companyhas recently decided to design and manufacture a laptop that retails for under $50, in an effort to make information technology available to people in places like rural Africa and rural India. This is known as what type of strategy?
A) Bottom of the pyramid
B) Skimming the barrel
C) Cream of the crop
D) Top of the peak
E) Base hierarchy

Question

Quizplus · Accepted Answer

The strategy of designing and manufacturing a laptop that is affordable for people in rural Africa and rural India is known as "bottom of the pyramid" strategy, which aims to provide access to technology products and services to the vast majority of people who typically have low incomes.

Digitec Companyhas Recently Decided to Design and Manufacture a Laptop