A cultural attitude marked by the natural tendency of people to regard their own culture as superior and to downgrade or dismiss other cultural values is called:
A) ethnocentrism.
B) polycentrism.
C) geocentrism.
D) technocentrism.
E) none of these.

Question

Quizplus · Accepted Answer

Ethnocentrism is the belief in the inherent superiority of one's own group or culture. This can lead people to judge other cultures by their own cultural standards and to view them as inferior. Polycentrism refers to the acceptance and appreciation of multiple cultures and geocentrism refers to the belief that all cultures are equal. Technocentrism refers to a focus on technology over other cultural values.

A Cultural Attitude Marked by the Natural Tendency of People