In a Survey of 97 Highest-Level Public Relations Leaders, Nearly

In a survey of 97 highest-level public relations leaders, nearly half of those interviewed indicated

A) positive personal character traits were the most desired characteristic among job candidates.
B) diversity of experience was the second most sought-after qualification.
C) the most significant limitation candidates have is their inability to describe the value of public relations for an organization.
D) the major challenge for all people in the field boils down to just doing their job well in these difficult times.