A crisis means that in dealing with media, you must establish "battlefield rules" that include all EXCEPT which of the following?
A) Establish gatekeeper headquarters.
B) Speculate even if it hurts.
C) Feed the media beast with verifiable numbers and information.
D) Try to find something that allows them to advance the story.
Correct Answer:
Verified
Q22: The first planning issue in preparing how
Q23: The most essential step in planning how
Q24: In contrast to advice lawyers typically offer
Q25: Research by the public relations agency Porter
Q26: The uncomplicated goals of crisis management include
Q28: Paramount in all advice offered about handling
Q29: In no small measure the Internet and
Q30: Changes in technology and attitudes among traditional
Q31: Given the numbers and depth of scandals
Q32: Analyzing and limiting the impact identified issues
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