The overriding purpose of a news release is
A) to stimulate editors to consider covering a story.
B) to inform a targeted public-rather than the media-about what an organization is doing.
C) to create a document of record about what an organization is doing.
D) to justify the public relations function in an organization.

Question

Quizplus · Accepted Answer

The primary goal of a news release is to catch the attention of editors and journalists, encouraging them to cover the story in their publications or broadcasts. This is because news releases are designed to be picked up by the media to reach a wider audience.

The Overriding Purpose of a News Release Is