A research scientist working for your company finds a cure for cancer, and you're asked to write the release. The newsworthy element inherent in the story is
A) oddity.
B) impact.
C) prominence.
D) conflict.
Correct Answer:
Verified
Q13: Which of the following does NOT pertain
Q14: A lead is
A) what graphic artists call
Q15: In public relations writing, _ is often
Q16: The overriding purpose of a news release
Q17: A major element that helps media editors
Q19: A new chief executive for your organization
Q20: A story that touches on an emotional
Q21: Of the following items, which one should
Q22: A news release that has news value
Q23: Public relations and journalism students are taught
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