Public relations and journalism students are taught that the lead should include
A) all elements indicated in the subhead.
B) the 5 Ws and occasionally the H.
C) a well-written quote above all else.
D) extensive details.

Question

Quizplus · Accepted Answer

The lead in journalism and public relations writing often includes the 5 Ws (who, what, when, where, why) and occasionally the H (how) to provide a comprehensive overview of the story or message in a concise manner.

Public Relations and Journalism Students Are Taught That the Lead