Which of the following is a benefit of publicity that advertising cannot offer?
A) reach
B) third-party endorsement
C) placement of information provided to media
D) frequency

Question

Quizplus · Accepted Answer

Publicity offers the benefit of third-party endorsement, which advertising cannot offer. When information is covered by the media, it comes with an implicit endorsement from the media outlet, which can add credibility to the message that paid advertising does not inherently have.

Which of the Following Is a Benefit of Publicity That