In public relations research, the most frequently used type of convenience sample is the
A) cluster sample.
B) quota sample.
C) stratified sample.
D) focus group.

Question

Quizplus · Accepted Answer

Focus groups are commonly used in public relations research as a form of convenience sampling, where participants are selected based on their availability and relevance to the research topic, rather than aiming for a statistically representative sample of a larger population.

In Public Relations Research, the Most Frequently Used Type of Convenience