Which of the following involves researchers delivering short questionnaires to people they approach in shopping malls or retail outlets?
A) Drop-Off Interviews
B) Delphi Panels
C) Intercept Interviews
D) Focus Groups

Question

Quizplus · Accepted Answer

Intercept interviews involve researchers approaching potential respondents in public places, such as shopping malls or retail outlets, to conduct short surveys or interviews. This method is often used for market research to gather quick and immediate feedback from consumers.

Which of the Following Involves Researchers Delivering Short Questionnaires to People