Public relations professionals who encode a client's message must understand
A) the significance of words on the message conveyed to the ultimate receiver.
B) words and phrases quickly change meaning and drop out of favor.
C) the true meaning of words that make up the message.
D) all of the above.

Question

Quizplus · Accepted Answer

All of the choices (A, B, C) are aspects that public relations professionals must understand when encoding a client's message, making D (all of the above) the correct answer. Understanding the significance of words, how their meanings can change, and their true meanings are all crucial for effective communication.

Public Relations Professionals Who Encode a Client's Message Must Understand