The "medium is the message"
A) says the content is most important.
B) says the medium chosen to convey the message is more important than the content of the message or the person delivering the message.
C) is associated with the communication theorist Elmo Roper.
D) is why public relations people insist on accuracy and truthfulness.

Question

Quizplus · Accepted Answer

The phrase "the medium is the message" suggests that the form of medium through which a message is conveyed holds more significance in shaping the perception of the message than the message itself. This concept was introduced by Marshall McLuhan, not Elmo Roper, emphasizing the impact of the medium on society and culture.

The "Medium Is the Message