A large marketing research firm has a focus on the energy industry.It collects information about the industry and publishes quarterly reports that are distributed to clients of the firm.It is said that this research firm is engaging in what kind of marketing research?

Question

Quizplus · Accepted Answer

This is because syndicated research involves collecting data on a particular industry or market and then distributing it to multiple clients. In this case, the marketing research firm collects information about the energy industry and publishes quarterly reports that are distributed to clients, which makes it a syndicated research.

A Large Marketing Research Firm Has a Focus on the Energy