A marketing research director that identifies and leads the direction in which the individual studies and overall programs go is said to be

Question

Quizplus · Accepted Answer

A proactive marketing research director takes initiative in identifying research needs, setting goals, and guiding overall research programs towards meeting those goals. They are not simply reacting to requests for research, but actively seeking out opportunities to improve the company's understanding of its target market.

A Marketing Research Director That Identifies and Leads the Direction