Dunder Miflin paper company already has data within the company that will help it make some routine decisions.How will the Dunder Miflin marketing research team likely access this data?
A)Conduct primary research
B)Submit a request for data to the Information Technology department
C)Use the corporate Decision Support System (DSS)
D)Use Google to search for sources of online data
E)All of these are correct.

Question

Quizplus · Accepted Answer

The corporate Decision Support System (DSS) is a tool that Dunder Mifflin can use to access internal data for routine decisions, and it is the most efficient choice for the marketing research team to access the data they need. Conducting primary research or searching for sources of online data would not utilize the internal data that is already available to the company. Submitting a request for data to the Information Technology department may be a viable option, but using the DSS would be quicker and more efficient. Therefore, option C is the best choice for the marketing research team to access the data they need.

Dunder Miflin Paper Company Already Has Data Within the Company