General Mills has placed a new cake mix flavor in stores in Midland,TX.They are promoting the flavor with a coupon offer in the local newspaper.They would like to see how the flavor sells in Midland before putting it in stores across the U.S.This type of research is called
A)descriptive.
B)exploratory.
C)a test market.
D)a sample survey.
E)All of these are correct.

Question

General Mills has placed a new cake mix flavor in stores in Midland,TX.They are promoting the flavor with a coupon offer in the local newspaper.They would like to see how the flavor sells in Midland before putting it in stores across the U.S.This type of research is called ​
A)descriptive.
B)exploratory.
C)a test market.
D)a sample survey.
E)All of these are correct.

Quizplus · Accepted Answer

The type of research described is test market, which involves introducing a product or service to a limited geographic area to test consumer response before launching it to a larger market.

General Mills Has Placed a New Cake Mix Flavor in Stores