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When Procter & Gamble Marketed Camay Soap in Japan, Their

Question 62

Multiple Choice

When Procter & Gamble marketed Camay soap in Japan, their advertising featured a man intruding on a woman when she was bathing. This behaviour constitutes bad manners in Japan. Procter & Gamble overlooked what factor in this situation?


A) language nuances
B) universal gender issues
C) consumer needs and motivations
D) universal etiquette rules
E) cultural differences

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