Question 1

Nike learned through market research that Canadians did not identify strongly with the Nike brand and embarked on a sponsorship program of Canadian sports teams to endear themselves to Canadian consumers. What kind of strategy was this?

Accepted Answer

Nike's strategy was focused on a specific country, Canada, to increase brand affinity, making it a country-centered strategy.

Question 2

When Procter & Gamble marketed Camay soap in Japan, their advertising featured a man intruding on a woman when she was bathing. This behaviour constitutes bad manners in Japan. Procter & Gamble overlooked what factor in this situation?

Accepted Answer

Procter & Gamble overlooked cultural differences, as the advertisement did not align with Japanese cultural norms regarding privacy and manners.

Question 3

Restricting the number of imports of foreign-produced cars into Canada is an example of

Accepted Answer

Protectionism is a trade policy that restricts the import of goods into a country in order to protect domestic industries.

Question 4

In the late 1980s, Japanese automobile producers could only export a certain number of automobiles to Canada. They therefore built Canadian production facilities to try and circumvent the

Accepted Answer

Japanese automobile producers built Canadian production facilities to circumvent quotas, which are limits on the number of goods that can be imported. By producing cars in Canada, they could avoid these restrictions.

Question 5

Which of the following organizations is a cartel?

Accepted Answer

OPEC (Organization of the Petroleum Exporting Countries) is a well-known cartel that coordinates and unifies the petroleum policies of its member countries to stabilize oil markets.

Question 6

Which of the following is an example of an orderly market agreement?

Accepted Answer

The answer of Which of the following is an example...

Question 7

The European Union has evolved into what type of trading agreement?

Accepted Answer

The European Union is a common market, which allows for the free movement of goods, services, capital, and labor among member countries.

Question 8

U.S.-made food products sold in Canada have a nutritional label glued over the label printed on the packaging. What kind of global environmental issue is this?

Accepted Answer

This is a regulatory issue because it involves compliance with Canada's specific labeling regulations, which differ from those in the U.S.

Question 9

A ________ is a group of firms or countries that band together to conduct trade in a manner similar to a monopoly.

Accepted Answer

A cartel is a group of independent market participants who collude to raise prices and restrict competition, acting similarly to a monopoly.

Question 10

A ________ protects a country from too much foreign competition within its borders.

Accepted Answer

A trade barrier is a government-imposed restriction on the free international exchange of goods or services, designed to protect domestic industries from foreign competition.

Question 11

A tax or duty imposed on imported goods is called

Accepted Answer

A tariff is a tax or duty imposed on imported goods to protect domestic industries or to generate revenue.

Question 12

Historically, many Americans have come to Canada to purchase and consume Cuban cigars because of ________ preventing cigars from entering the United States from Cuba.

Accepted Answer

The United States has had an embargo on Cuban goods, including cigars, since the early 1960s, preventing their importation.

Question 13

What did several international organizations do in response to Canada's slaughter of seals?

Accepted Answer

Several international organizations boycotted Canadian fish and seafood products in response to Canada's seal hunting practices, as a form of protest against the slaughter of seals.

Question 14

Marketers are entering the Chinese market with a popular brand of children's clothing. Hoping to save money and ensure a consistent brand image on the global market, they are planning to use a standardized IMC plan throughout the world, including the Chinese market. What advice would you give in this situation?

Accepted Answer

Local customs and preferences can vary significantly, and adapting marketing strategies to fit these can enhance effectiveness and acceptance in the market.

Question 15

Volkswagen's Vento went over well in Germany, but in Italy it had people holding their noses. To them, Vento means "fart."Which important consideration of the consumer environment did Volkswagen overlook?

Accepted Answer

Volkswagen overlooked the language consideration, as "Vento" has an unintended meaning in Italian that could negatively impact consumer perception.

Question 16

In a global context, a partnership between a domestic company and a foreign company is

Accepted Answer

A partnership between a domestic company and a foreign company is typically referred to as a joint venture, where both parties collaborate to achieve mutual business goals.

Question 17

A temporary agreement that allows a company to use a trademark, patent, or manufacturing process of another company is called

Accepted Answer

Licensing is a temporary agreement where a company is allowed to use another company's trademark, patent, or manufacturing process.

Question 18

A mass merchant retailer is considering entry into a new international market. Its success to date has been due to economies of scale of having stores in every major country and distribution centres to support them. The retailer wants fast results in its new market and is willing to pay to get them. This business is most likely to use a(n) ________ strategy when entering its new market.

Accepted Answer

An acquisition strategy allows the retailer to quickly enter the new market by purchasing an existing company, leveraging its established presence and infrastructure, which aligns with the retailer's desire for fast results.

Question 19

Nike manufactures many products in offshore locations because of lower labour costs. Nike is engaging in

Accepted Answer

Nike is engaging in contract manufacturing, where it contracts with foreign manufacturers to produce its products at lower labor costs.

Question 20

Global Trading is a trading company that specializes in international marketing. A company employing this company is practising

Accepted Answer

Indirect exporting involves using intermediaries, like trading companies, to handle the export process, which is what Global Trading does.

Quiz 16: Global Marketing