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Volkswagen's Vento Went Over Well in Germany, but in Italy

Question 75

Multiple Choice

Volkswagen's Vento went over well in Germany, but in Italy it had people holding their noses. To them, Vento means "fart."Which important consideration of the consumer environment did Volkswagen overlook?


A) language
B) motivation
C) local content law
D) idiosyncratic needs
E) culture

Correct Answer:

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