Coca-Cola Has a Dozen Different Formulas in Production All Over

Coca-Cola has a dozen different formulas in production all over the world. The company has chosen

A) to follow a direct exporting strategy.
B) to develop a new product for each market it has entered.
C) a standardized approach to all of its marketing mix elements.
D) to adapt its product to local tastes and preferences.
E) an orderly market agreement to maintain brand integrity in the face of product variability.