The marketing department presented programs designed to launch a new product in the market. At the end of the presentation they distributed attractive stands for placement at check-out counters. What are these stands known as?
A) retail in-ad coupons
B) dealer display materials
C) cooperative merchandising
D) promotion activities
E) dealer premiums
Correct Answer:
Verified
Q53: What is the main benefit from premiums?
A)
Q54: Dealer-display material is also known as
A) cooperative
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