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Patrick Is a Sales Representative for a Linen Manufacturer

Question 62

Multiple Choice

Patrick is a sales representative for a linen manufacturer. His clients are large retail chains. Patrick regularly visits a variety of retail stores and carefully reviews the linen departments to keep abreast of changes the retail buyers have made to their linen product mix. Patrick is performing which sales representative role?


A) follow-up service
B) problem solving
C) locating and maintaining customers
D) merchandising
E) gathering market intelligence

Correct Answer:

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