Placing an ad in a special interest magazine such as "Vogue Knitting"would be a wise tactic consistent with a shotgun strategy.
Correct Answer:
Verified
Q10: The advertising manager looked at the advertising
Q11: The copywriter, excited about working on the
Q12: Creative strategy focuses on how to communicate
Q13: An advertiser using a comparison strategy must
Q14: Media planning strives to achieve maximum exposure
Q16: A shotgun strategy is broad-based and generalized.
Q17: "Reach"is the average number of times an
Q18: Outdoor and transit advertising offer the benefit
Q19: Target needed to respond immediately to a
Q20: The most successful advertising campaigns make use
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