"Reach"is the average number of times an audience is exposed to a message over a given period.
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Q12: Creative strategy focuses on how to communicate
Q13: An advertiser using a comparison strategy must
Q14: Media planning strives to achieve maximum exposure
Q15: Placing an ad in a special interest
Q16: A shotgun strategy is broad-based and generalized.
Q18: Outdoor and transit advertising offer the benefit
Q19: Target needed to respond immediately to a
Q20: The most successful advertising campaigns make use
Q21: Product placement refers to the visible placement
Q22: DRTV is not a form of direct
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