A commercial that shows a group of people enjoying a beer and some good times in a party-type setting is using what type of creative strategy?

Name: A commercial that shows a group of people enjoying a beer and some good times in a party-type setting is using what type of creative strategy?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The commercial is using a lifestyle strategy by depicting a scene where people are enjoying a beer in a social, party-like setting, suggesting that the product is part of a desirable way of life.

A Commercial That Shows a Group of People Enjoying a Beer