Colgate Total uses the endorsement of the Canadian Dental Association to add credibility to its message. This is an example of what type of creative strategy?

Name: Colgate Total uses the endorsement of the Canadian Dental Association to add credibility to its message. This is an example of what type of creative strategy?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The use of the Canadian Dental Association's endorsement is a form of testimonial strategy, where a credible source supports the product's claims.

Colgate Total Uses the Endorsement of the Canadian Dental Association