The media planner turned to the client services coordinator explaining that ________ was "the average number of times an audience is exposed to a message over a period, usually a week."

Name: The media planner turned to the client services coordinator explaining that ________ was "the average number of times an audience is exposed to a message over a period, usually a week."
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Question

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Frequency is the term used to describe the average number of times an audience is exposed to a message over a specific period.

The Media Planner Turned to the Client Services Coordinator Explaining