A type of distribution that employs different kinds of intermediaries at the same level in the channel of distribution is called
A) indirect channelling.
B) intensive distribution.
C) multi-channelling.
D) horizontal marketing.
E) duplicate channelling.

Question

Quizplus · Accepted Answer

Multi-channeling involves using different types of intermediaries at the same level in the distribution channel.

A Type of Distribution That Employs Different Kinds of Intermediaries