Which of the following is a true statement about the channel of distribution selection process?
A) Geographically dispersed customers are served better by short channels.
B) Agents are experts in selling, so they should always be consulted before a decision is made.
C) Products that require a lot of maintenance are better suited to long channels.
D) Large companies have the capability to employ their own sales force.
E) Having a product available in a non-traditional environment is a waste of time and money.

Question

Quizplus · Accepted Answer

Large companies often have the resources and capability to employ their own sales force, allowing them to manage distribution more directly and efficiently.

Which of the Following Is a True Statement About the Channel