For a product positioned as superior quality, ________ strategy is appropriate.
A) an equal-to-competition
B) a below-competition
C) a breakeven
D) an above-competition
E) a predatory

Question

Quizplus · Accepted Answer

An above-competition pricing strategy is appropriate for a product positioned as superior quality, as it reflects the perceived higher value and exclusivity of the product.

For a Product Positioned as Superior Quality, ________ Strategy Is