As the product manager for a cereal line, you have been told that maximizing ROI is to be your primary objective when setting prices. Which of the following will you apply?
A) profit maximization
B) backward pricing
C) sales volume maximization
D) price fixing
E) competitive pricing

Question

Quizplus · Accepted Answer

Profit maximization focuses on setting a price that will yield the highest possible return on investment (ROI), aligning with the objective of maximizing ROI.

As the Product Manager for a Cereal Line, You Have