The Stratford Festival Theatre, a not-for-profit organization, communicates with theatre patrons, donors, and to the public at large. What would be the most accurate statement about marketing for not-for-profit organizations today?
A) Public service announcements make it simpler than for business marketing.
B) It is highly competitive and professional brand strategies are necessary.
C) It is the same as marketing a service.
D) It is simpler because no goods are exchanged.
E) It is more complicated because goods and services are exchanged.
Correct Answer:
Verified
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