Prior to the Vancouver Winter Olympic Games, BC Hydro was encouraging its customers to "Join Team Power Smart, commit to reducing your energy consumption by 10% and you'll save money while also earning a chance to win a 2010 Winter Games ticket package."BC Hydro was engaging in
A) multiple promotion.
B) service marketing.
C) advocacy advertising.
D) organization marketing.
E) idea marketing.
Correct Answer:
Verified
Q70: Not-for-profit marketing refers to
A) the marketing effort
Q71: One of the major goals of not-for-profit
Q72: Not-for-profit organizations communicate with their publics to
Q73: Donors to the United Way do not
Q74: The Stratford Festival Theatre, a not-for-profit organization,
Q76: A recent Canadian Blood Services campaign featured
Q77: Marketing that seeks to gain or maintain
Q78: What kind of marketing would apply to
Q79: What kind of not-for-profit marketing was used
Q80: Place marketing is
A) another description for advocacy
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