The Salvation Army uses public service announcements to promote its services. This is
A) a form of radio advertising played on the CBC.
B) a low-cost form of advertising.
C) an advertising term used for advertisers in the service industry.
D) a form of advertising paid for by political parties.
E) a form of advertising available on non-commercial public broadcast stations such as TV Ontario or PBS.
Correct Answer:
Verified
Q80: Place marketing is
A) another description for advocacy
Q81: Encouraging the public to accept and agree
Q82: Product strategy in a not-for-profit organization is
Q83: Not-for-profit distribution channels tend to be
A) direct.
B)
Q84: "Super, Natural British Columbia"and "I Love New
Q86: A dermatology association sponsors advertising that encourages
Q87: Which of the following is most likely
Q88: A recent advertising campaign for Newfoundland and
Q89: What factors have encouraged the service industry
Q90: Explain which characteristics of service apply to
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