A recent advertising campaign for Newfoundland and Labrador promoted the idea that "On your journey through life, make sure your biography has at least one extraordinary chapter,"insinuating that a visit to the region will deliver on this promise. What category of not-for-profit marketing is this an example of?

Question

Quizplus · Accepted Answer

This is an example of place marketing, which aims to attract visitors to a specific location by promoting its unique features and experiences.

A Recent Advertising Campaign for Newfoundland and Labrador Promoted the Idea